Over the last 20 years, the dominant perception of Japan was
that of an economic giant suffering from the “4D” -- demography,
debt, deflation, and dysfunctional leadership. The focus of
governments, businesses, and the media shifted from Japan
to China and India.
The triple disaster on March 11 pushed Japan back to the
center of the world stage. In particular the Fukushima catastrophe
captured continuous front-page coverage for weeks, often in
a sensationalist manner and thus exacerbating the panic among
Three months after the quake, the seminar discusses two main
First, what explains the deep gap between the level-headed
reaction of the Japanese and the panic of many foreigners?
Culture, values or other reasons?
Second, is the dramatically increased global awareness a blessing
or a curse?
How can Japan translate it into a competitive advantage, overcoming
the image of stagnation?
The seminar will explore these issues in the form of a short
presentation, group work and discussion.
Dr. Stefan Lippert is a professor of international business
studies and a management consultant. He teaches at Temple
University, Japan Campus, and part-time at other MBA programs,
including the Kenichi Ohmae Graduate School of Business, Tsukuba
University, and Hitotsubashi University. His research interests
include the internationalization of service firms and SMEs,
and the global integration of Japanese/Asian firms.
In his consulting work, Dr. Lippert advises Japanese and international
companies primarily on matters of strategy, marketing, and
cross-border M&A. He was the Managing Partner Japan of
Simon-Kucher & Partners, a global strategy & marketing
consulting firm. Prior to joining Simon-Kucher, Dr. Lippert
worked with McKinsey & Company.